inOut Cannes exhibition will honor artists who transition between communication and their personal art during the most intense week of the year. Well known as the Festival of Creativity, Cannes represents the very best in advertising visionaries, an excellent place to generate exclusive art exposure for whom just showcase their professional side. Here you'll see their real inside out.
About apArt Private Gallery
apArt Private Gallery is an art gallery built inside an apartment. Founder Thais Marin and her husband, Leo Macias , renowned artist and advertising creative director, first opened apArt’s iconic blue door in 2013 at their home in the traditional neighborhood of Jardins, São Paulo, Brazil.
Currently apArt is also present in Bogota, Colombia, and New York City, USA, with the support of entrepreneur and apArt EVP Maria Ines Moraes.
apArt was inspired by Christian Boros, a German communications entrepreneur who transformed a former WWII bunker in Berlin in an art gallery and in the home where he currently lives with his wife.
Serving as a cultural hub, apArt also stages artist residency, private events, book release parties, intimate pocket shows or pop-ups, and any other cultural or private events, receiving more than 5.000 visitors, 500 art pieces, almost 100 artists.
Being a trendsetter, apArt boosts the art rental, spreading the business to the growth of the art market in general. Also encourage people to buy art for in the near future become collectors.
“The objective of apArt is to inspire creatives to discover their ‘naive and authentic’ imagination, exposing it through their art. The gallery was created in order to support professionals from the advertising industry that were searching for a place where they could express their creativity beyond agencies’ boundaries. Since 2013 apArt has staged art exhibitions giving creatives a way to give back to the advertising community their creativity in its essence, from inside out”, says Thais Marin, CEO and founder of apArt.
We are DOMO, a production company that offers a new path for the film and video industry in Brazil. We bring new possibilities for creativity. Reinvent. Co-create. Accomplish.
A new era is here. Rewrite your script. Rethink what is possible. Redefine incredible. Open to new possibilities. React to opportunities. Invent new paths. Create the most beautiful colors, the most unusual sounds. Rediscover the world. Bring courage and intelligence and we’ll explore new directions. We'll get there together.
We are expecting approximately 150 VIP guests on June 19th including some of the world’s top advertising and marketing visionaries.
More than 50 opinion makers, journalists, celebrities and content generators will cover the Event and the entire Exhibition. Representatives from our PR
Companies in New York, London and Latin America will be specifically covering apArt & Domo with substantial advance publicity.
The apArt & Domo opening night will feature a performance by an important Brazilian musician, catering to an upscale crowd of Cannes Creatives and Executives as well as the many other spirited and innovative participants attending the Festival.
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The week events
apArt will continue the week from June 20th to 23rd. It’ll be a place to enjoy Cannes in a different perspective. We’ll host small events for other brands (tbd) that want to be part of it inviting their guests.
A van will drive the guests to apArt. Experiences with our visitors will continue.
Follow the Van
We're going to have a Van back and forth between the Palais and apArt, so follow the van and get in and out to the exhibition.