Guillermo, a renaissance man.
Brand designer. Entrepreneur. Retail savant. Artist.
With 25 years in the industry Guillermo has done award winning work for Nike, Coca-Cola, Diageo, Google, Benetton, Converse, Adidas, Renault, Jeep, Stella Artois, MTV, Shakira and Levi’s.
Founded Furia, with offices in Argentina and USA.
He was Principal and Chief Creative Officer at The Richards Group, Creative Director at Leo Burnett Chicago, Regional Creative Director for Coca-Cola at McCann Central America, Art Director at The Community and Agulla & Baccetti, Designer at Benetton’s Fabrica with photographer Oliviero Toscani and Creative Editor at Colors Magazine.
Judged numerous awards, including Art Directors Club, El Ojo, New York Festivals, was President of the Jury at Wave Festival, two times Cannes Lions Jury and is Member of the Board at Miami Ad School.
He is multidisciplinary artist that has exhibit and perform in both solo and group exhibition in museums and galleries in Venice, Florence, Rome, Hiroshima, Tokyo, Cologne, Buenos Aires, Miami and New York among other citites.
His work has been published in numerous books, is part of the collection at The Library of the Congress in Washington DC, has been nominated for the MTV Awards and the Latin Grammys.
Married and father of twin girls, loves fashion and collects contemporary art.